The Heisenberg Second Screen Experience in HTMLSeptember 27, 2013
Breaking Bad is coming to an end. We actually signed up for cable because we wanted AMC to watch the final season live and PVR it in case we were running late, and if we record it, then
Here’s the interesting thing though: we haven’t been late for a specific reason. That reason is the Breaking Bad Story Sync app.
What is Story Sync?
Story sync (as seen here, but does contain spoilers for the show) is a web application that plays along on a second screen (e.g. my browser window) that displays extra content about the show as you watch. Examples of content or videos of events from past episodes that relate to what is happening on screen, questionnaires to measure and compare audience reaction to events happening on screen and so on.
If you break it down, it’s a fairly simple app. It pushes HTML to your screen on timed intervals that match up with the show in progress. What it really impressive is that the second screen experience has gotten me sit through commercials on the show, and ensure that I’m home to watch it live on AMC. I can say that this is the first time that I’ve really appreciated a second screen experience, outside of the Nintendo Wii U when playing in a group.
Why HTML Makes the Second Screen Experience Better
Here’s why I like that it’s a web-based second screen: I don’t need to install another companion app.
I’m tired of installing companion apps on my phone when they don’t give me anything special other than stats and the occasional notification about some event that I likely won’t care about. What always blows my mind is that many of the apps that I’ve used, they require a network connection to even function. They require it. What is the point of installing a native app when I can’t use it without the internet?
I have an app that gives me data from the web that generally requires for that already. It’s called a web browser.
Except (thanks to HTML5) I can use that offline to a certain degree. Plus, with pinned sites on Windows devices and the ability to put bookmarks on your home screen in iOS, I don’t understand why I need to go through an app store to get a native app.
What about Development?
What about it?
If you need to a platform that doesn’t have natively installed HTML apps, you can use your HTML code in combination with PhoneGap and build yourself a native app the uses your code and provides the installed experience you’re looking for.
But why not look at offline HTML apps as an alternative to any native apps?
The major players across the web support it, including those in the mobile space. So why not consider it an option?
Real-Life, Non-Gaming Example
The other day at work we ran a focus group our core LOB application that we develop in-house. We reviewed some new features with students and opened up the discussion from the specific features we were reviewing to their overall perception and opinion of the application.
The “installed app” component came up during that discussion because they wanted to be able to access the data on the app without requiring a network connection. A 100% valid feature request considering that they are med students that work in the hospital, which has spotty network access at best. The immediate reaction was to make it available as an app, which is a logical conclusion.
The catch is that it will be expensive to support all the platforms we need/want to support as we’ll need to have someone who is good with iOS and Android working to build these apps that integrate into our platform.
Thanks for playing